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Showing posts from November, 2020

Amazing things of Amazon

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  Why the name “AMAZON” The company named as “ Cadabra ” by Jeff Bezos after the magic slogan of “ Abra Cadabra ”. When he first mentioned this to his lawyer over the phone, he misheard this as “ Cadaver ” and immediately he realized that the name is not going to work Bezos had the customer-centric approach to the business, right from the start. So, he had proposed to change the name to “Relentless Inc”, a way of saying that the company would be relentless in its approach to customer satisfaction. In 1994, the company’s then de-facto CTO was Shel Kaphan. He was not very amused by the proposal. So, Bezos keep searching for new names for the company In the 1990s, the number of websites was very less, and countable by humans. The websites were sorted alphabetically on the “internet directory” of those days. After a bunch of research, Bezos settled on Amazon Inc. for two reasons - Amazon River has the largest collection of flora and fauna in the world. Amazon Inc. will represent the larges
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How COVID-19 Impacted Employment in India

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   Corona virus is one of the toughest problems the businesses ever had to face. As their customers are under lock down, shops shuttered no cash flow; it was a big Question for them to survive. Job loss is one of the immediate and severe impacts of COVID-19 in India and its rise of inequality is going to stay for a longer period of time. As per reports 31% of the Indian start-ups choose the option of laying off their employees to reduce cost in this crisis. Till the vaccine of   Covid-19 come in near future, followed by human trials and widespread administration of the vaccine, the possibility of businesses getting back on track remains ambiguous In India, MSME (Micro, Small, and Medium Enterprises) sector got the worst hit which is the backbone of India. In FY 16 it provided employment to the 123 Million people The above graph is the reference to understand the increase of unemployment The overall declined in the economy is 12.4% which ultimately is one of the biggest reason
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NEW MARKETING REALITIES TO GENERATE REVENUE – MOBILE AND ITS APP

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The market is dramatically different from even 10 years ago, with new marketing behaviors, opportunities and challenges. One of them is Technology. Number of mobile phones exceeded 500 million. A popular health app for iPhone users like i Triage, launched by big companies like Boston Consulting Group with the rapid rise of e-commerce, the mobile internet and web penetration in emerging market P&G uses latest Web based tools in 80 countries where it sells products. In 40 locations worldwide a massive business sphere can display real time market share, profits prices by country, region brand and product. One pilot study showed that merely by using iPads field salespeople increased revenue 1.5 % to show store customers the layouts of different floor displays.With its app the sales team can real time data entry, improving the quality of the data entered while freezing up time for other task The previous school of thought “Information is power” is giving thanks to the new concept “Shari
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