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Showing posts from January, 2021

Amazing things of Amazon

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  Why the name “AMAZON” The company named as “ Cadabra ” by Jeff Bezos after the magic slogan of “ Abra Cadabra ”. When he first mentioned this to his lawyer over the phone, he misheard this as “ Cadaver ” and immediately he realized that the name is not going to work Bezos had the customer-centric approach to the business, right from the start. So, he had proposed to change the name to “Relentless Inc”, a way of saying that the company would be relentless in its approach to customer satisfaction. In 1994, the company’s then de-facto CTO was Shel Kaphan. He was not very amused by the proposal. So, Bezos keep searching for new names for the company In the 1990s, the number of websites was very less, and countable by humans. The websites were sorted alphabetically on the “internet directory” of those days. After a bunch of research, Bezos settled on Amazon Inc. for two reasons - Amazon River has the largest collection of flora and fauna in the world. Amazon Inc. will represent the larges

Amazing things of Amazon

Image
  Why the name “AMAZON” The company named as “ Cadabra ” by Jeff Bezos after the magic slogan of “ Abra Cadabra ”. When he first mentioned this to his lawyer over the phone, he misheard this as “ Cadaver ” and immediately he realized that the name is not going to work Bezos had the customer-centric approach to the business, right from the start. So, he had proposed to change the name to “Relentless Inc”, a way of saying that the company would be relentless in its approach to customer satisfaction. In 1994, the company’s then de-facto CTO was Shel Kaphan. He was not very amused by the proposal. So, Bezos keep searching for new names for the company In the 1990s, the number of websites was very less, and countable by humans. The websites were sorted alphabetically on the “internet directory” of those days. After a bunch of research, Bezos settled on Amazon Inc. for two reasons - Amazon River has the largest collection of flora and fauna in the world. Amazon Inc. will represent the larges

NEEDS, WANTS AND DEMANDS

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Today let’s discuss something which we normally talk but sometimes can’t make the difference of it i.e. Needs, Wants and Demands. Needs are the basic requirements for human such as for air, food, water, clothing and shelter. Humans sometimes ask for the strong needs of recreation, education and entertainment. These needs become Wants when directed to specific objects that might satisfy the need. A Bengali customer needs food but may want a fish curry, Dal with hot rice. A person in South India needs food but may want rice, Sāmbhar and curry. Our wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Many people want a Mercedes; only a few can buy it. Companies must measure not only how many want their product but also how many are willing and will be able to pay for that product. To make this easier to understand, let’s see below: I need to have rice to live – Needs  But I need to have Biryani – Wants  And I am able to have and want some