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Amazing things of Amazon

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  Why the name “AMAZON” The company named as “ Cadabra ” by Jeff Bezos after the magic slogan of “ Abra Cadabra ”. When he first mentioned this to his lawyer over the phone, he misheard this as “ Cadaver ” and immediately he realized that the name is not going to work Bezos had the customer-centric approach to the business, right from the start. So, he had proposed to change the name to “Relentless Inc”, a way of saying that the company would be relentless in its approach to customer satisfaction. In 1994, the company’s then de-facto CTO was Shel Kaphan. He was not very amused by the proposal. So, Bezos keep searching for new names for the company In the 1990s, the number of websites was very less, and countable by humans. The websites were sorted alphabetically on the “internet directory” of those days. After a bunch of research, Bezos settled on Amazon Inc. for two reasons - Amazon River has the largest collection of flora and fauna in the world. Amazon Inc. will represent the larges
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NEEDS, WANTS AND DEMANDS

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Today let’s discuss something which we normally talk but sometimes can’t make the difference of it i.e. Needs, Wants and Demands. Needs are the basic requirements for human such as for air, food, water, clothing and shelter. Humans sometimes ask for the strong needs of recreation, education and entertainment. These needs become Wants when directed to specific objects that might satisfy the need. A Bengali customer needs food but may want a fish curry, Dal with hot rice. A person in South India needs food but may want rice, Sāmbhar and curry. Our wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Many people want a Mercedes; only a few can buy it. Companies must measure not only how many want their product but also how many are willing and will be able to pay for that product. To make this easier to understand, let’s see below: I need to have rice to live – Needs  But I need to have Biryani – Wants  And I am able to have and want some
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Impact on current account during appreciation and depreciation on exchange rate

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 We can start the topic from the meaning and understanding of the term depreciation and appreciation: Depreciation: A reduction in the value of an asset over time, or a decrease in the value of a currency relative to other currencies. How depreciation affects current account: We will understand this with the below points: If there is depreciation in the exchange rate then there will be a fall in the foreign price of the exports of that particular country. It will appear more competitive and therefore there will be a rise in the quantity of exports. Assuming demand for exports is relatively elastic then depreciation will lead to an increase in the value of exports and therefore improve the current account deficit. Similarly, a depreciation of the exchange rate will also lead to an increase in the cost of buying imports. All these will help to reduce current account deficit and fall in demand for imports. Therefore, in theory, a depreciation in the exchange rate should improve the curre
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AIRTEL – STP and VALUE ADDED SERVICES

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 SEGMENTATION Airtel segments its market on the basis of states in India as they have different plans for different states. According to the tastes and preferences of each region Airtel handle them independently and with different campaigns. With the successful operation in twenty countries across Asia and Africa, Bharti Airtel is leading as a telecommunication company. Region Wise: East Region (West Bengal, Assam, Arunachal Pradesh etc.) West Region (Gujarat, Rajasthan, Maharashtra etc.) South Region (Andhra Pradesh, Karnataka, Kerala etc.) North Region (Punjab, Haryana, Himachal Pradesh etc.) Central Region (Madhya Pradesh, Chhattisgarh, Jharkhand etc.) Density of area: Urban (Cities Such As Mumbai, Delhi, Pune, Jaipur etc.) Semi-urban (Nasik, Aurangabad, Ahemadnagar etc.) Rural (Baramati, Khed, Saswad etc.) Demographic variables: From age group 18 < 35 35 and above Income: Prepaid and post-paid Behavioral  variables Brand Loyalty: It can also be segmented on the basis of the loya
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Airtel – 7Ps of Marketing

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  “Sab Kuch Try Karo, Fir Sahi Chuno” that means “Try all, then select the best” This tagline is given by Taproot Dentsu which is the Mumbai based ad Company which makes ad for Airtel. Airtel is a name that connects millions of people in India to the millions of people in the whole world. This telecom giant today is amongst the most trusted telecommunication brands in the world. Bharti Airtel Limited, called Airtel, is also Associate in Nursing Indian international telecommunications services company based mostly in Delhi, India. It operates in eighteen countries across South Asia and Africa, and additionally within the Channel Islands. Airtel provides GSM, 3G, 4G LTE, 4G+ mobile services, fixed line broadband and voice services depending upon the country of operation. Airtel had additionally extended its VoLTE technology across all Indian telecommunication circles It is the third largest mobile network operator in Asian country and also the second largest mobile network operator with
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Indian Power Sector

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 INTRODUCTION Power sector is one of the important factors for economic growth and nation growth. This helps in good infrastructure which ultimately is essential for the growth of the Indian economy. India’s power sector is one of the most diversified and 5th in the world. Coal, lignite, natural gas, oil, hydro and nuclear power to viable non-conventional sources such as wind, solar, and agricultural and domestic waste are the sources of Power generation in India Among all these Electricity demand in India is going to increase a lot and Renewable energy is the fast growing sector and Wind energy is the largest in India accounting 52.27 % of totaled installed capacity. As on March 31st the total power generation capacity of India 2018 was 344 GW of which 45 % was contributed by the private sector. By seeing the future demand Government thrust renewable energy with core focus on solar power dominated the power sector in the fiscal year 2018. Although, solar power tariffs continue to trad
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Development of Customer Defined Standards

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 INTRODUCTION Customer Defines Standards are the actual rules, regulations and guidelines of any Company made for the customers of that particular company that inform and shape the Customer’s relationship with the business at every step throughout the customer experience. Companies adopt these standards to empower client service workers to resolve complaints, issues and queries as quickly and satisfactorily as attainable, for the customer and also the company. Strong Customer service standards will facilitate an organization retain a lot of loyal customers and increase profits considerably. In this case I have selected the Company “ Dell Computers ” from the industry “Computer hardware Computer software” and try to know how Dell has incorporated the customer defines standard in its company. Here we will try to connect the steps taken by Dell and the concept of customer standards. Customer Service Standards Customer service standards area unit a group of policies and expectations that
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